Please use the information below to gain more insight on the AUSA virtual event.


A virtual booth is an economic, high-traffic digital experience that provides exhibitors with the ability to include their brand messaging, company logos and product demonstrations as well as network with attendees and Senior Leaders of the Army through open and private chat features, webinars and product/service matchmaking. 

No, we’ll offer a variety of options for AUSA National Partners, Community Partners and non-members. However, we strongly encourage you to continue your  membership with AUSA.

For more information on National Partner membership, please email

For more information on Community Partner membership, please contact

Yes. Just as you would for exhibiting in-person, any National Partner that chooses to participate in this event will also receive Order of Merit points.

Yes.  All current exhibitors will have the opportunity to take part in the virtual event. 

Complete details on pricing an booth options are available in the prospectus.

Please visit our website to view or download the prospectus.

No, each company must obtain their own separate virtual booth. 

Your virtual booth offers the ability to network anywhere, anytime, 24-7! You can chat with attendees or other exhibitors who are online at the same time as you or you can send a message through the system. 

Information on how to reserve a booth will be available online in the coming weeks. 


Yes, but they would need to be registered as "booth staff" and the appointment would be assigned to them by the booth's sales contact. The appointment will be a 1:1 chat regardless of how the appointment is made.

The exhibit hall hours are from 8:00am - 3:00pm, October 13 - 16.

Exhibitor Power Hours are each day from 11:00am - 1:00pm.

The power hours are designed for your to make appointments to meet with current and potential customers.  Army Senior Leaders will be scheduling appointments during these times to meet with you.


Yes, you can see if an attendee is in a chat room. A green dot will indicate if an attendee is in the Unified Communications (chat) website, and a red dot will indicate if they sent you a message.

Yes. You can go into the exhibitor's booth chat and send a chat to the person who is "manning" the booth's chat room. You can also click on the "Contact" tab in the booth to pull up the full list of booth staff. Each person will have a chat balloon that will open a 1:1 personal chat with that booth staff person. You can also reach out to any individual inside the Unified Communications webpage and initiate a private chat.

No. neither are not recorded.

In regards to privacy measures in chat - attendees can share their information within the booth's chat room by clicking on "Scan my Badge." They will have to approve that they want to share their contact information with the exhibitor. As of now, we have address information displayed in the attendee profiles. We can turn that off so that it only displays name, title, etc., but no address information, if that is preferred.

Exhibitors will be able to choose from several different levels of opportunities from a basic company listing with contact information to a full booth experience with live product demonstrations, videos and/or webinars.  

Your booth will be available online from our launch day through May 2021.  

AUSA will be hosting live streaming and other content on our website. We will also provide e-blasts, online games, incentives and rewards for different levels of participation. 

Yes, exhibitors will have access to a variety of data and metrics about visitors to your booth via the "Virtual Attendee Badge".  

Reports will be in real-time, so can see who visited your booth as well as their full contact information (if provided during the registration process).

The sponsorship team is currently working on new sponsorship opportunities and packages to fit the new virtual environment. Please contact Gaye Hudson or Emily Call for more information.


Our team is currently working on new sponsorship opportunities and packages to fit the new virtual environment and will be in touch with current sponsors to design their new sponsorship experience.

Yes. Just as you would for sponsoring at the in-person event, any National Partner that choose to be sponsors in the virtual Annual Meeting will also receive Order of Merit points.

AUSA offers powerful advertising vehicles to help you reach your target market during and even after the AUSA Annual Meeting. Take advantage of these powerful multimedia platforms reaching leadership in Washington, DC and beyond.

A monthly publication available in print and digital formats focuses on the Army’s role in our nation’s defense; advancing the knowledge of strategy, tactics, logistics, operations and weapons; sharing military history; and advancing knowledge and understanding of soldiers, their training and leadership development, as well as Army civilians and families. Average monthly circulation is 122,713.


The most popular issue of ARMY Magazine has a bonus distribution of over 3,000 copies at the Annual Meeting. You also receive yearlong exposure to senior Army leaders and top industry members!





Our new, eight-page weekly digital newspaper for members, replacing the AUSA Bulletin and AUSA News. It is sent to all members with email addresses each Thursday. The content is a combination of Army and AUSA chapter news, and reports from AUSA’s directors about Congress, our family NCO and Soldier Programs divisions.



A weekly newsletter published every Monday.

Published every Tuesday & Thursday morning.


For advertising information:
Fox Associates Inc.
Phone: 800.440.0231 | Email:

Who to Contact?

The Sales Team is eager to assist you in securing your booth, please email us at

Please contact Gaye Hudson or Emily Call for more information.

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