Show Daily Sponsorship Opportunities

With AUSA's official & exclusive media partner

As the official and exclusive media partners of the show, the Defense News, Army Times and C4ISRNET editorial teams will explore the latest news, industry trends, and hottest technology from this year’s annual meeting. The comprehensive coverage will be promoted across Sightline Media platforms and to AUSA Annual Meeting registrants. A suite of sponsorship opportunities is available alongside this extensive coverage.

PRINT SHOW DAILY

Defense News will produce the official and exclusive Print Show Daily for the AUSA Annual Meeting. Published by Defense News and Army Times, in partnership with AUSA, the Show Daily (print) will be distributed and available each day of the show. It will be hand-distributed and available in bins throughout the show floor. Custom advertising opportunities are available in addition to standard print advertising opportunities in each day of the official Show Daily.

DEFENSE NEWS DIGITAL SHOW DAILY

The Defense News Digital Show Daily features news and ongoing coverage of the show’s major proceedings as they relate to all divisions of the U.S. Army. All articles will be aggregated on a DefenseNews.com dedicated content area to which Defense News will promote and drive traffic. The sponsor’s ads appear in rotation on the dedicated page and all related article pages. Here’s a look at last year’s comprehensive Digital Show Daily coverage.

C4ISRNET DIGITAL SHOW DAILY

The C4ISRNET Digital Show Daily features specific coverage of news relating to C4ISR, IT, and next-gen systems emerging from the show. All articles will be aggregated on a C4ISRNET.com dedicated content area to which C4ISRNET will promote and drive traffic. The sponsor’s ads appear in rotation on the dedicated page and all related article pages. This is an exclusive sponsorship opportunity. Here’s a look at C4ISRNET’s coverage of last year’s annual meeting.

AUSA DAILY OUTLOOK

This email product is delivered to inboxes at the top of the morning on days 1, 2 & 3 of AUSA. The Daily Outlook breaks down everything there is to know about the upcoming conference day and suggestions items to keep an eye out for. Expect spotlights on agencies or PEOs speaking or featured that day. Sponsors will receive a logo placement and digital ad within the Outlook email.

DIGITAL RECAP PAGE

Upon completion of the show, this digital recap will include news coverage, commentaries, and lessons learned from this year's event. It will examine what to expect from the U.S. Army in the year ahead. The digital recap offers exclusive sponsorship, with the opportunity to promote thought leadership within the page, in addition to digital advertising opportunities on the page.

BREAKFAST EVENT SERIES

Defense News will host a morning event each day of the show, in a room at the Walter E. Convention Center. Each event includes government speaker(s) and explores specific aspects of the Army. The events will be live-streamed to capture virtual attendees as well. Sponsors have the opportunity to generate leads and position their company as a thought leader by having 100% share of voice in sponsorship and by having someone from their company speak during the event.

LUNCH EVENT SERIES

Defense News will host an event each day of the show, in their booth on the show floor. Each event includes government speaker(s) and explores specific aspects of the Army. The events will be live-streamed to capture virtual attendees as well. Sponsors have the opportunity to generate leads and position their company as a thought leader by having 100% share of voice in sponsorship and by having someone from their company speak during the event.

COCKTAIL EVENT SERIES

Defense News will host an event each afternoon of the show, in their booth on the show floor. Each event includes government speaker(s) and explores specific aspects of the Army. The events will be live-streamed to capture virtual attendees as well. Sponsors have the opportunity to generate leads and position their company as a thought leader by having 100% share of voice in sponsorship and by having someone from their company speak during the event.

DEFENSE NEWS STATE OF THE ARMY

The October issue of Defense News will take a close look at the business, technology platforms, procurement trends and policies affecting the U.S. Army and allied ground forces. It will be distributed to Defense News’ distribution of 32,000+ subscribers. High-impact advertising options include a full-cover, wrap, front page banner, sticker, and more. Standard print advertising is also available.

PARTNER SPOTLIGHT

This product is available for those who wish to position themselves as thought leaders. A one-page “advertorial” from your company will run on a select day of the Print Show Daily. In addition to that, a sponsor also receives a full-page ad in the Print Show Daily. Published by Defense News and Army Times, in partnership with AUSA, the Print Show Daily will be distributed and available each day of the show. It will be hand-distributed and available in bins throughout the show floor. No other publication will be circulated at the show.

VIDEO INTERVIEWS

Defense News will visit a company's booth for 1-2 hours and conduct a video interview with SME from that company. A 5-8 minute video will then be produced using the interview footage along with B-roll footage provided by the client. the final video will be added to the Defense News website alongside AUSA coverage.

CONTACT
If you’re interested in any of the above opportunities, email Defense News at advertisingsales@mco.com.